Airtel, Vodafone Idea roll out new plans, won't pamper small consumers anymore

Market leader Vodafone Idea and No. 2 Airtel have started the validity period of 28 days on hosting 100 rupee prepaid packages - like Rs 35, Rs 65 and Rs 95.
KOLKATA: Ultimately, good time for marginal consumers of mobile phone services can be over. Recent decision to ring in Bharti AirtelNSE 0.99% and Vodafone Idea's recent recharge prepaid pack signal.

Since its entry in September 2016, Geo's pricing aggression forced India's old carriers to match the rates to maintain customers, raise voice and data services consumption. Subscribers benefited but the old mobile phone companies of India got hit. The fringe players who could not face the fierce battle wars and this area was consolidated between the old and the Jeyo-Vodafone Idea and Bharti Airtel, three big private players - this price was fixed.